BW « We Care Clean »
For nearly 75-years, Best Western® Hotels & Resorts has been an industry leader in our reputation for providing you with clean, well-maintained accommodations.
In 2012, we became the first hotel brand to set a high-level of cleanliness with the roll out of our I Care Clean program in partnership with IDEO. At the onslaught of the COVID-19 pandemic, we were among the first in the industry to roll out standards and best practices to enhance our cleaning protocol. Now, as part of our ongoing commitment to keeping you safe and healthy during these challenging times, we have expanded on those industry-leading cleaning standards with the launch of the new We Care CleanSM program.